Secto Automotive

Hassle-free and sustainable driving.

Secto in spirit

Secto is a fully Finnish-owned, entrepreneur-driven car leasing operator established in 2007. We challenge traditional vehicle ownership models and create new solutions based on our customers current needs, with the aim to provide a hassle-free car usership experience. Our business models are guided by the principles of sustainable development, with fleet decarbonisation as a core competence.

Secto in numbers

Every fourth Finnish company using car leasing trusts our services. Secto has some 4,700 corporate customers and we take care of the life cycle of around 11,000 vehicles, from the assessment of mobility needs to the purchase of the next vehicle. Annually we also sell over 3,000 returned leasing cars directly to consumers.

Our growth has been both organic and profitable. Our turnover in 2021 was 342 million Euros and we currently employ over 100 dedicated and driven leasing specialists. We work daily to provide our customers with hassle-free driving, and we can see the results in our numbers as well as high customer retention rate of 87%. More financial figures here

Secto Rally Finland

Secto Automotive is Rally Finland’s title sponsor


Smooth and blisteringly quick gravel roads, buried among forests and lakes, are characterised by massive stomach-churning jumps. The fastest rally in the championship and the one that every driver wants to win. Bravery and commitment are essential here more than anywhere else. You don’t want to miss this, see you in August!

Secto Rally Finland | 4.-7.8.2022 | Jyväskylä & Central Finland

*AKK Sports and Secto Automotive joined forces ahead of the sport’s ground-breaking era
*Sustainable fuels and hybrid technology bring exciting opportunities on roads and stages
* Rally Finland becomes Secto Rally Finland

Secto Automotive, a reinventor of the traditional car leasing industry, is the title sponsor of Finland’s round of the FIA World Rally Championship.

“Our team is more than happy about this co-operation. For us, it´s a great platform to tell our story and gain recognition. The motorsport community faces the same challenges that we´ve been tackling within the car industry during the last decade. Thus, we feel confident that we can add value and help with the transition. On top of that, it´s also a matter of the heart” said Secto Automotive CEO Matias Henkola who´s competing in the WRC3 category himself.

The greatest rally in the world and Finland’s greatest vehicle leasing company will be driver and co-driver, working side by side and going flat out during an amazing occasion to deliver something truly special for people all over Finland.

“Long roads and the freedom made possible by private motoring make Finns tick and it’s no surprise that Jyväskylä’s rally has been a big part of the lives of so many for 70 unbelievable years – and a major part of the World Rally Championship from when it began in 1973” continues Matias

Established in 2007, Secto Automotive has more than 4500 corporate clients and a fleet of over 10000 vehicles, of which approx. 1/5th are electrified, making it Finland’s leading privately owned leasing company and market leader in sustainable vehicles. Secto Automotive has already helped thousands of companies and consumers transition towards more sustainable ways of motoring.

“The sport is changing with hybrid cars and sustainable fuels being the new normal in the WRC from 2022, and we really want to be a part of this era. We want to show that these technologies and the shift from owning a car to simply using it are not threats, but great new opportunities and we’re thrilled to be on board with AKK Sports for an amazing ride.” summarizes Matias.

Riku Bitter, CEO, AKK Sports, said: “We’re delighted that Secto Automotive is the new title sponsor of Rally Finland. We’ve always taken great pride in our forward-thinking approach with sustainability at the heart of what we do. Secto Automotive is no different with a shared vision for what we hope will be a long future together, starting with October’s 70th anniversary event.”