Hartwall Capital Becomes Majority Owner of Secto Automotive; Company's Used Car Business Moves to Kamux

Hartwall Capital will become the majority owner of the company as a co-investor alongside Daleheart Oy, the investment company of Secto's founder and Chairman of the Board, Matias Henkola. Going forward, Secto will solely focus on serving corporate customers. The company has entered a strategic partnership with Kamux regarding the sale of returned leasing cars. Secto and Kamux have also agreed on a business transfer, in which Secto Automotive's two used car dealerships, along with their staff, will be transferred to Kamux.

Secto Automotive is growing and simultaneously increasing its share in the B2B car leasing market. At the core of Secto's growth, is providing hassle- and fossil-free car leasing solutions for companies. During the new strategy period, Secto aims to become the market leader in outsourced corporate car services in Finland, and to deliver the last passenger car powered by fossil energy. Secto has a clear market advantage based on strong expertise in sustainable fleet management and high customer satisfaction.

"We want to focus on our core competencies, which we believe will help us achieve market leadership in Finland. The start of our new strategy period has gone according to our plans. With the completed business arrangements, we can focus our resources and continue implementing our strategy," says Matias Henkola, Chairman of the Board of Secto Automotive.

Kamux, a multi-channel operator specializing in used cars and related services, and Secto Automotive have agreed on a business transfer, in which Secto Automotive's two used car dealerships and their staff will be transfered to Kamux. The completion of the agreement requires approval from the competition authorities.

The companies have also agreed on a long-term cooperation regarding the re-location of returning leasing cars as well as services offered to Kamux's corporate customers. Kamux will act as Secto Automotive's future re-location partner for returned leasing cars. Additionally, Secto Automotive will serve as a leasing partner for Kamux's corporate customers for slightly used cars and vans.

" We will focus on serving both large and small corporate customers in the future. We discontinued our private leasing service a year ago, and now we have entered a strategic partnership with Kamux, the market leader and pioneer in used cars, concerning the re-location of returned leasing vehicles," says Matias Henkola.

 Hartwall Capital to Strengthen Secto’s Strategic Growth

Hartwall Capital Oy will become the majority owner to strengthen Secto’s strategic growth and determined development. Matias Henkola's investment company, Daleheart Oy will continue as a co-investor. The completion of the agreement requires approval from the competition authorities.

“We have been following Secto Automotive for a long time, and we are convinced of the achievements of Matias Henkola and his team. We look forward to the opportunity to be part of Secto’s growth and to support the company in its next stages. Secto’s unique service concept and high customer satisfaction support the achievement of the company’s strategic goals, along with Secto’s innovative approach to sustainable mobility,” says Pekka Puustinen, Managing Director of Hartwall Capital.

"Hartwall Capital is the right partner for our next step of development. We appreciate the values of a family business. At Secto, our values are at the core of everything we do. Hartwall Capital has the capability to support our strategic development from being a large SME to becoming a small corporate,” says Matias Henkola of Secto Automotive.