We provide our customers with seamless customer experience, improved control over the total cost of ownership, and a convenient transition to low-emission fleet. If driving does not become sustainable, it will end.
For us, sustainability means good customer experience, bringing the total costs of driving under control, and reducing the greenhouse gas emissions caused by driving. Sustainable driving requires a lot more than reduced emissions. If company car drivers and company car decision-makers fail to receive added value and lose control over the total costs of driving, emissions can’t be reduced in a sustainable way.
Several global crises that are taking place simultaneously have shifted the overall attention away from climate issues. However, climate change is still going on, and the work to slow it down must continue. Transportation plays a crucial role in reaching the climate goals.
Passenger cars and vans account for more than 25% of global oil consumption and about 10% of global energy-related CO2 emissions (International Energy Agency, IEA 2023). In Finland, road traffic accounts for about 23% of all emissions created by Finland excluding land use sector (Traficom 2024). Switching to fossil-free fuels and replacing fossil substances and materials in vehicles play a significant role in reducing greenhouse gas emissions and in controlling climate change.
Electricity is currently the most common option for fossil-free energy. In 2024, only 4,3% of Finland’s vehicle fleet was fully electric, while the share of plug-in hybrids was 6%. Out of company cars, 44% were fully electric (The Finnish Information Centre of Automobile Sector 1/2025). Although Finland’s 80,000 company cars represent a small fraction of the total fleet, their role in EV adoption can’t be underestimated. Company cars become available to private buyers when they are three to four years old, and every fifth passenger car on our roads is either a current or former company car (The Finnish Information Centre of Automobile Sector 1/2025).
The main bumps in Finland’s EV transition are the unstable market and the general economic downturn. In 2024, the number of new passenger car registrations was the lowest during this millennium (Traficom 1/2025). While EVs are at the core of our sustainability strategy, we continuously monitor the development of other fossil-free fuel solutions. In vans, emission reductions are most often carried out by switching to synthetic diesel, by choosing models that consume less fuel, and by optimising usage at company level.
Secto has taken an active role in social impact
Secto has assumed an active role in influencing public opinion and societal decision-making. In 2023, the Finnish government considered removing tax benefits for low-emission company cars. If implemented, this decision would have slowed down the promising shift to low-emission vehicles and been against Finland’s ambitious climate goals. (See the case: Secto Publicly promotes sustainable driving on page x.) As a trailblazer of sustainable driving, one of our responsibilities is to bring even unpopular themes to the surface – such as why we should not forget our climate crisis even in economically uncertain times. Secto gathered research data about the economical impact of the tax benefit removal, as well as about its effect on the attraction towards low-emission company cars. We were also engaged in active communication with decision-makers, both directly and through media. In the spring of 2024, the government decided to withdraw its suggestion and to continue providing tax benefits for electric company cars until 2029.
Responsibility is at the core of our business, and it is reflected in our relationships with our business partners and society, and of course, with people on an individual level.
At Secto, sustainability extends beyond driving. It is the core of our business, and it is clearly visible in our relationships with our partners and the society – as well as with every individual we encounter. Sustainability is enforced by our employees. We made our values strong tools for leadership, and we emphasised the role of managers in leading our sustainable company culture. We want to set an example for others to follow – sustainability is simply good business. The joy of being involved in shaping a better society is a perfect icing on the cake.
Matias Henkola, CEO, Secto Automotive