We’re here to save driving by making it sustainable
For us, sustainability means good customer experience, bringing the total costs of driving under control, and reducing the greenhouse gas emissions caused by driving. Sustainable driving requires a lot more than reduced emissions. If company car drivers and company car decision-makers fail to receive added value and lose control over the total costs of driving, emissions can’t be reduced in a sustainable way. Transportation plays a crucial role in reaching the climate goals. We believe that driving will change permanently as we move from the use of fossil fuels towards zero emissions. We defend the future of driving and the interests of our customers by preparing for change now, because we think it is also the most economically far-sighted option. That's how we make driving sustainable in every sense of the word. For us, change is not a threat but an opportunity.
At Secto, sustainability extends beyond driving. It is the core of our business, and it is clearly visible in our relationships with our partners and the society – as well as with every individual we encounter. Sustainability is enforced by our employees. We made our values, “Empathy is our superpower”, “We are trailblazers” and “Sustainability is at the centre of everything”, strong tools for leadership, and we emphasised the role of managers in leading our sustainable company culture. We want to set an example for others to follow – sustainability is simply good business.
We help our customers transition to sustainable driving
More important to us than our footprint is our handprint - how we help our customers achieve their goals. We provide our customers with seamless customer experience, improved control over the total cost of ownership, and a convenient transition to low-emission fleet to reduce the carbon footprint of their companies. Our goal is to hand over the last passenger car running on fossil energy by the end of 2028.
Secto wants to be part of the solution, not the problem. The joy of being involved in shaping a better society is a perfect icing on the cake.
You can see Secto Automotive's Sustainability Report and other materials and Case Stories from the links below.
Company cars play a vital role in EV adoption
Electricity is currently the most common option for fossil-free energy. In 2024, only 4,3% of Finland’s vehicle fleet was fully electric, while the share of plug-in hybrids was 6%. Out of all cars registered in 2024, the share of rechargeable cars was over 10 per cent. The role of company cars is significant in this development. Out of company cars, 44% were fully electric. (The Finnish Information Centre of Automobile Sector 1/2025.)
Although Finland’s 80,000 company cars represent a small fraction of the total fleet, their role in EV adoption can’t be underestimated. Company cars become available to private buyers when they are three to four years old, and every fifth passenger car on our roads is either a current or former company car (The Finnish Information Centre of Automobile Sector 1/2025).
Secto has risen to one of Finland’s thought leaders in sustainable driving
In 2023, the Finnish government considered removing tax benefits for low-emission company cars. If implemented, this decision would have slowed down the promising shift to low-emission vehicles and been against Finland’s ambitious climate goals. Secto were also engaged in active communication with decision-makers, both directly and through media. In the spring of 2024, the government decided to withdraw its suggestion and to continue providing tax benefits for electric company cars until 2029.
See the case: Secto Publicly promotes sustainable driving.
